Marketing Guidelines
Overview
These guidelines are provided for Skin Motion™ licensed Tattoo Artists that must be used when promoting their affiliation with Skin Motion in all marketing communications. The guidelines include information about the Skin Motion logo, product images, and marketing best practices. Failure to follow these guidelines may result in the termination of your Tattoo Artist license.
Trademarks
Skin Motion™
Skin Motion is a registered Trademark in the United States and should always include the trademark symbol – ™ – the first time it is mentioned on a page. The trademark symbol should never be removed from the Skin Motion Logo. The trademark symbol on the Skin Motion Logo does not qualify as the first use on a page.
Soundwave Tattoos™
Soundwave Tattoos is a registered Trademark in the United States and should always include the trademark symbol – ™ – the first time it is mentioned on a page. The trademark symbol should never be removed from the Skin Motion Logo. The trademark symbol on the Soundwave Tattoos Logo does not qualify as the first use on a page.
Incorrect usage
Skin Motion is the app, and company name. Whenever you refer to the app or company you should refer to Skin Motion.
Soundwave Tattoos are the product and service that Skin Motion facilitates. You should never refer to the app at Soundwave app, Soundwave Tattoo app, or anything besides Skin Motion App.
The following are not correct:
- "Tattoos Soundwave" - This is not correct. It should say "Soundwave Tattoos"
- "Soundwave App" - this is not correct. It should say Skin Motion app
Soundwave Tattoos are the product and service that Skin Motion facilitates. You should never refer to the app at Soundwave app, Soundwave Tattoo app, or anything besides Skin Motion App.
The following are not correct:
- "Tattoos Soundwave" - This is not correct. It should say "Soundwave Tattoos"
- "Soundwave App" - this is not correct. It should say Skin Motion app
Skin Motion Approval Required
Marketing of any kind in the following methods must be approved by Skin Motion before publication or broadcast
- TV appearances, advertisements, or campaigns
Submit TV campaign plans and creative for Skin Motion review to marketing@skinmotion.com
Provide a brief description of the campaign timeline and include the following information with your submission:
- Contact details and phone number
- Your Skin Motion account email address
- Campaign spend or media value
- Impressions expected
- List of countries where the campaign will run
- Link to view your content
Skin Motion Tattoo Artist Membership
The Skin Motion logo, product images, and marketing resources are for use only by Tattoo Artists who have agreed to the Tattoo Artist License Agreement. Use of artwork provided by Skin Motion without modification. Skin Motion reserves the right to withdraw permission to use the Skin Motion marketing resources anytime their use is inconsistent with these guidelines or is otherwise deemed inappropriate by Skin Motion.
Skin Motion Logo
The Skin Motion logo is provided in .jpg, .svg, for onscreen communications and .eps format for use in printed materials. The .jpg should never be made larger than it is. The .svg is for high resolution preferrable for onscreen communications including websites and social media. Use only the logo here. Never create your own Skin Motion logo, or alter the artwork in anyway.
Soundwave Tattoos Logo
The Soundwave Tattoos logo is provided in .jpg, .svg, for onscreen communications and .eps format for use in printed materials. The .jpg should never be made larger than it is. The .svg is for high resolution preferrable for onscreen communications including websites and social media. Use only the logo here. Never create your own Soundwave Tattoos logo, or alter the artwork in anyway.
Logo Use
Use only one Skin Motion and Soundwave Tattoos logo on a layout or video sequence.
Placement
Minimum clar space is equal to one quater the height of the logo. Do not use photos, typography, or other graphic elements inside the minimum clear space.
Backgrounds and color
The Skin Motion and Soundwave Tattoos logos have been provided for use on light backgrounds in a black variation, and for use on dark backgrounds in white variation. Do not change the color of the logo artwork. You may add a light drop-shadow or glow on the logo to seperate it from the background.
Avoid Mistakes
Use only artwork provided by Skin Motion in this guide. Do not modify, angle, animate, rotate or tilt the Skin Motion and Soundwave Tattoo logos.
Contests and Sweepstakes
You may use Skin Motion activation vouchers for contests and promotions. Contests should never place contestants in harms way or create any circumstance placing undue harm or risk to the contestantDo not indicate any kind of sponsorship or endorsement by Skin Motion.
Marketing Resources
Social Media
Please feel free to share and repost any of Skin Motion's social media content. Skin Motion monitors social media for mentions and may occiasionally share or repost your social media that Skin Motion is tagged in.
We are Skin Motion.
And we just changed the meaning of ink.
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